Taco Tuesdays — and Thursdays — have just been taken to a new level.
NatuRoll Creamery unveiled this week a new confection: Rolled ice cream served in a taco-shaped shell. The treat is available at the store’s Lawrenceville and Cranberry locations on Tuesdays and Thursdays (including today) for $8 each. In October, it will be available every day with a special discount on Tuesdays and Thursdays.
It’s a large, “very sharable” portion, NatuRoll owner Cyndie Delucia told The Incline. And it’s very Instagrammable.
“People were very, very excited,” Delucia said. “It’s been amazing … Everybody who ordered it have everything positive to say about it.”
NatuRoll didn’t invent the rolled ice cream concept — and they also didn’t invent the ice cream taco concept — but they were the first to bring it to Pittsburgh a year ago.
When Delucia learned about rolled ice cream, she was smitten.
“I fell in love with the concept and brought it back to Pittsburgh,” she said. “I practiced in my kitchen for six months.”
She’s been wanting to unveil the taco waffle shell for a while but wanted to wait until after the first year.
“We’re trying it out. It’s kind of difficult,” she said. “We make all of our taco shells, our waffle shells, in-house.”
It’s the same amount of ice cream, just served in a taco shell.
If you’ve ever happened by the Butler Street NatuRoll location, then you’ve seen how long the line can be. So what makes it so special?
“I think it’s the concept of it. It is so cool to go in there and watch. All of my employees are so energetic,” she said. “It’s so fun to watch them make it. You can customize your own ice cream.”
The ice cream is made from a liquid batter poured onto an ice cold pan. Then, the ingredients are mixed in, and it’s turned into ice cream rolls.
“You never taste that weird freezer burn taste. The reason why I call it NatuRoll is it’s freshly made,” Delucia said. “We use fresh fruit every day, and it’s made naturally in front of you. It’s not frozen sitting in a bucket for you don’t know how many days.”